Want to enjoy record sales for your music? You need to consider giving away your next mixtape, EP or album for free. They say one good turn deserves another and from current trends it’s hard to argue against this principle.…
Want to enjoy record sales for your music? You need to consider giving away your next mixtape, EP or album for free. They say one good turn deserves another and from current trends it’s hard to argue against this principle. News just in is that Lecrae’s new album ‘Anomaly’ is sitting pretty on top of the Billboard charts having sold over 88,000 copies. Anomaly has toppled ‘V’ by Maroon 5 which held top spot last week and has outsold Jhené Aiko’s hotly anticipated full-length debut ‘Souled Out’ by close to 20,000 units. This without what you would call aggressive publicity or the backing of a big label. Neither do we hear of any Lecrae shenanigans on TMZ or social media; he is, after all a self-confessed Christian artist. So what’s his secret?
Let the people enjoy the music
Giving away a freebie could be it. November last year Lecrae gave away a dope mixtape for free download on Datpiff; if you have Church Clothes 2 in your collection you don’t need me to vouch for it. Lecrae says he gave it without charge because he wanted folks to enjoy good music without thinking about cost. But hundreds of thousands of folks downloaded the mixtape, appreciating the weight of its content and the quality of its production. Thousands of folks still copped the iTunes version (which you had to buy), sending it to a respectable number 21 on the Billboard 200.
Overly Dedicated a turning point for Kendrick
Of course Lecrae was not the first to upload a free mixtape and enjoy explosive sales on his next album. One can argue that ‘Overly Dedicated’ marked a turning point in Kendrick Lamar’s journey from an obscure underground artist to a mainstream hit. This project first appeared as a sponsored download on Datpiff where it was downloaded over half a million times. K. Dot’s next album, ‘Section 80’ may not have done too well, but with the notoriety Overly Dedicated had earned him, and the backing of Interscope, ‘Good Kid, M.A.A.D City’ took the world by storm, garnering platinum certification. Now his legion of fans are holding their breath for his next project and I won’t be surprised if it becomes one of hip hop’s best selling LPs.
Not a loss; a wise investment
The moral of the story is that you have to give something to get something back in return. This could mean giving away your next single or couple of songs for free. But don’t consider this a loss; think of it as an investment. It paid handsomely for Kendrick and Lecrae because they put 100% into their free mixtapes as they would a commercial album. If you commit your time and talents in the same way, I don’t see why it shouldn’t work for you.